Dove
A more inclusive version of Beauty, the #ShowUs campaign speaks to the industry and brands alike to show us a more real us. Real people, real lives, real differences and real choices. Photography shot with over 500 global female photographers and working with Ogilvy, Getty and Girl Gaze to produce this epic scale Dove Masterbrand campaign to tackle the notion of beauty head-on.
As with all projects the amazing, passionate and skilled people make the team - here many people and many skills. I loved playing a part in this disruptive campaign with Ogilvy and Unilever’s SVP’s to bring to life a prominent campaign, that really only Dove can do. With operations and creative being pushed to deliver this cultural shifting messages that speaks to Dove’s masterbrand market position.