Giles Lambert is a strategic, ideas-driven Executive Creative Director leading a small, agile team with a sharp balance of conceptual vision, operational leadership, and management expertise.

With over a decade of experience working with premium retail, fashion, lifestyle, and beauty brands at an international level, Giles and his team have partnered with some of the world’s most recognised names. Their deep understanding in communication strategies, channel experience, and collaboration with strategy and marketing teams enables them to deliver impactful, engaging, and commercially successful projects.

Beyond creative execution, the team also specialises in growing and developing brands to scale and exit, offering end-to-end brand building and transformation strategies. Whether through conceptual campaign communications, brand-led initiatives, or design-driven projects, they ensure brand strategy and design craft remain at the core of every commercial campaign, engagement initiative, and experience.

Passionate about purposeful creativity and effective storytelling, they shape brand narratives that influence culture, foster meaningful engagement, and drive tangible business results.

Values + Purpose

 

Born + Raised

A love for brand development that spans fashion, beauty, culture, design, retail, luxury and product development. Curation with data and marketing knowledge with R&D to launch well. Bringing brands to market and retaining market presence to ensure brands grow to deliver their great purpose.

Substance + Style

Style without substance is short lived. Style build on substance, knowledge, purpose and passion is a common-unity and = commercial success. With thought leadership and strategic funnels to ensure wonderful design and communication solutions.

Informed + Data Driven

Awareness, consideration, engagement, action and Advocacy all informed on insights = an effective launch point to brand build and deliver creative excellence.

 

Team + Foster

Partnering with brands, agencies, teams and scaling with freelancers to foster a collaborate team approach. Growing everyones ideas and voices. One-for-Another goes along way.

Service Level

Ensuring clear client, stakeholder and team communication. A love to work with challenging projects but ensuring a professional level of customer service and respect is the heart beat of the work.

Business + Efficiency

Moving at the speed of your business to understanding the challenge along with the personal commitment we all play to deliver our craft. Efficiency is both rewarding and mentally motivating to allow clear blue-sky thinking.