F&F - Fashion Campaign
Playing on the concept of distraction - We wanted to create a concept to speaks to the added value. ‘I only came in for’ was developed to showcase that Tesco’s F&F is a true player of style and value in the market. How often do we shop for one item and get distracted with something more interesting. This campaign builds from that insight. Photogaphy by Emma Tempest shot in South Africa. The campaign went live across the UK and Central and Eastern Europe.
Working on ideation, concept development, creative and art direction with agency, ODDLondon - to develop this fun creative direction with a wonderful team. The F&F SS19 campaign creative and art direction aimed to bring an element of surprise and wonder. This shoot took place on location in Cape Town with womenswear stills captured by the wonderful Emma Tempest. This disruptive campaign went live across the UK and Central Europe.