PepsiCo - Millions Of Smiles
Pepsi wanted a ID and branding system to bring a message of future hope and progress post Covid19. To communicate the serious nature of rebuilding communities and business while keeping an upbeat feel. With limited production budget we created a graphic device that could bring a joyful infection smile to all. Concept = Millions Of Smiles. One Smile and pass it on. The power of a positive infectious smile in a tough season.
As communities emerge from lockdown and face a significant re-set, PepsiCo will invest in, train and strengthen businesses by providing greater access to entrepreneurial skills, ultimately bridging societal and economic divisions. Working directly with the wonderful Global VP of Pepsi Co Design team to bring to life a creative system and platform to showcase the work that Pepsi doing Covid19 to help rebuild business, communities and livelihoods.